A European company having an interesting product should definitely look at India as its new market. Making a local existence in India is strongly advised, yet if you are not prepared to set up a branch office or an auxiliary, you can get the business working by appointing an agent or wholesaler. Also note that India is strategically placed in Asia, apart from close to its neighbouring countries India is near to Middle East and West Asia in the west, near to Far East in the east and near to several countries who earlier was the southern part of Soviet in the north. So producing and/or handling Asia can be practically done from India.
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