There arise many questions in mind when talking of selling in India e.g how to reach out to those millions of consumers or targeted companies. Should I sell via direct Marketing, Online, through Agents/distributors, or franchising. There are various ways to do it. The market is complex and the consumers are diverse. The best way to deal with the complexities of the Indian market for marketing and advertising purposes is to invest in and hire local knowledge which we have. Today both international and Indian companies are flourishing in India. A comprehensive marketing plan needs to be in place containing vital elements such as your product/brand, management, public relations, media (including digital and social media) marketing strategy, partners etc.
The Indian socio-economic environment is constantly evolving and changing, which in turn impacts on consumer choices. One should be particularly mindful of the local environment and consumer choices.Due to religious, political and cultural reasons many products need to be adapted to the dos and not dos, in India. This we will also assist you with.